It is challenging to engage and empower audiences to adopt habits that benefit their future, health, and the planet. While conservation, sustainability, and climate teams are just beginning to weave social science and behavior change strategies into their programs, there is still much to explore and discover about what works.
But you don’t have to navigate this journey alone.
Our club hosts engaging mini-workshops, interactive webinars, and supportive email exchanges where we delve into the insights, tools, and techniques that drive meaningful and lasting change.
And we would love for you to join us! 🙌
We dance a little 💃, share plenty of laughs 🤣, and learn a ton 💡 about what it truly takes to implement successful behavior change programs in the real world.
Step into the club to connect with like-minded professionals tackling similar projects, enjoy judgment-free support for your initiatives, and elevate your skills in motivating action for our planet!
Membership costs $120/year, which can be paid annually or monthly ($10/month). Click here to see membership details.
To know what you're signing up for, here is the 2026 lineup (Feb to May).
Feb 26, 2026, 1:00 PM Eastern Time (1 hour)
Tending to Trends
I will share a set of emerging behaviors and expectations relevant to conservation and sustainability work. For each one, we'll analyze them against the Diffusion of Innovation Theory to discuss barriers to growth, support and motivators needed, and potential audiences to engage. It will be a fun hour of learning about new trends and putting theory into practice.
Mar 26, 2026, 3:00 PM Eastern Time (1 hour)
Engaging the Spheres of Influence
Our audience members are surrounded and influenced by everyone around them - from other household members to colleagues. Together, we will explore a series of behavior change scenarios to identify common spheres of influence and strategies to engage the audience's broader social circles. There will be an opportunity to submit your project for use as a scenario.
Apr 23, 2026, 12:00 PM Eastern Time (1 hour)The Art & Practice of Facilitation: Designing Better Meetings for Conservation Impact
Strong facilitation is a core leadership skill for conservation leaders who regularly convene diverse stakeholders around complex, high-stakes challenges. This one-hour session introduces the fundamentals of facilitation while offering practical entry points into effective meeting design.
May 21, 2026, 4:00 PM Eastern Time (1 hour)
Book Club: The Art of Gathering, by Priya Parker
Priya Parker has been studying the role that gatherings play in our lives and the factors that set great gatherings (i.e., ones we want to come back to) apart from boring ones. Her book offers exceptional insights into how we design community spaces (e.g., field trips, events, conferences, workshops, stakeholder meetings, webinars) for our programs and audiences. There is no pressure to read the book beforehand; I'll walk us through the key points as we brainstorm ways to apply Priya's best practices.
The event lineup for August to November will be announced in early July.
PLUS, membership gives you access to watch replays of previous events! 🎬
These are just a few of the previous events we've held.
Exploring Internal & External Forces with Brooke Tully.
A mini-workshop exploring deterrents to action among target audiences and identifying motivators to help them overcome barriers.
Club Convo with Kate Crosman on equity in behavioral science.
Interactive sessions on laughter, movement, and play with Larissa Johnson.
Three interactive sessions about the power of laughter, movement, and play to spark creativity and lower our stress levels.
Panel discussion with Alia Dietsch, Dara Wald & Marc Stern on Trust, Identity & Power in Conservation Partnerships.
This panel of social scientists explores three key ingredients for building equitable and resilient partnerships: Trust, Identity, and Power.
Writing Motivating Messages with Brooke Tully.
A writing workshop where we used behavior change strategies from real-world projects to develop headlines and calls to action, using one message frame at a time.
If this list is piquing your interest, then join the club to get ALL of this + a whole lot more.
Feb 26, 2026, 1:00 PM Eastern Time (1 hour)
Tending to Trends
I will share a set of emerging behaviors and expectations relevant to conservation and sustainability work. For each one, we'll analyze them against the Diffusion of Innovation Theory to discuss barriers to growth, support and motivators needed, and potential audiences to engage. It will be a fun hour of learning about new trends and putting theory into practice.
Mar 26, 2026, 3:00 PM Eastern Time (1 hour)
Engaging the Spheres of Influence
Our audience members are surrounded and influenced by everyone around them - from other household members to colleagues. Together, we will explore a series of behavior change scenarios to identify common spheres of influence and strategies to engage the audience's broader social circles. There will be an opportunity to submit your project for use as a scenario.
Apr 23, 2026, 12:00 PM Eastern Time (1 hour)
Strong facilitation is a core leadership skill for conservation leaders who regularly convene diverse stakeholders around complex, high-stakes challenges. This one-hour session introduces the fundamentals of facilitation while offering practical entry points into effective meeting design.
May 21, 2026, 4:00 PM Eastern Time (1 hour)
Book Club: The Art of Gathering, by Priya Parker
Priya Parker has been studying the role that gatherings play in our lives and the factors that set great gatherings (i.e., ones we want to come back to) apart from boring ones. Her book offers exceptional insights into how we design community spaces (e.g., field trips, events, conferences, workshops, stakeholder meetings, webinars) for our programs and audiences. There is no pressure to read the book beforehand; I'll walk us through the key points as we brainstorm ways to apply Priya's best practices.
PLUS, membership gives you access to watch replays of previous events! 🎬
These are just a few of the previous events we've held.
Exploring Internal & External Forces with Brooke Tully.
A mini-workshop exploring deterrents to action among target audiences and identifying motivators to help them overcome barriers.
Club Convo with Kate Crosman on equity in behavioral science.
Kate Crosman, the lead author of the published paper "An equity lens on behavioral science for conservation," shares practical recommendations for centering equity in behavior change strategies and avoiding missteps.
Interactive sessions on laughter, movement, and play with Larissa Johnson.
Three interactive sessions about the power of laughter, movement, and play to spark creativity and lower our stress levels.
Panel discussion with Alia Dietsch, Dara Wald & Marc Stern on Trust, Identity & Power in Conservation Partnerships.
This panel of social scientists explores three key ingredients for building equitable and resilient partnerships: Trust, Identity, and Power.
Writing Motivating Messages with Brooke Tully.
A writing workshop where we used behavior change strategies from real-world projects to develop headlines and calls to action, using one message frame at a time.
If this list is piquing your interest, then join the club to get ALL of this + a whole lot more.
Club Membership includes
⭐Admission to all webinar events for the next year.
We host 8 events annually focused on the tools and techniques we can use to motivate action for the planet. Members automatically receive replays of all recorded events - registration is not required.
⭐Access to all previous events.
More than 30 previously recorded events are available to view on the club dashboard. See a sample of what's on demand in the list above.
⭐One free working session with Brooke Tully.
You can book a 30-minute working session with Brooke to brainstorm ideas for your program, troubleshoot challenges, and explore additional ways to motivate your audiences.
Your club membership includes a free pass for the on-demand short course on crafting motivating messages.
⭐Invitation to join the email listserv.
An email-based platform to share ideas, resources, opportunities, and questions with other club members.
⭐Access to my Reader's Digest dashboard.
A curated list of relevant articles, papers, and resources that I update quarterly.
⭐Additional freebie resources.
Short videos and helpful resources are held in the club dashboard for you to dive into right away.
Join the MotivAction Club!
Annual Membership = $120/year
- FREE access to the Messages that Motivate short course.
- A year of webinar events. We hold 8 events a year.
- A free half-hour working session with Brooke Tully.
- Replays of all recorded events and access to the replays of previously held events.
- Invitation to join the email listserv.
- Additional freebie resources.
Membership is good for one year, starting from the date you join. You will receive a reminder email one week before your membership renews with the option to cancel.
Monthly Membership = $10.00/month
- FREE access to the Messages that Motivate short course.
- A year of webinar events. We hold 8 events a year.
- A free half-hour working session with Brooke Tully.
- Replays of all recorded events and access to the replays of previously held events.
- Invitation to join the email listserv.
- Additional freebie resources.
Payment recurs each month. You can cancel at any time.