To know what you're signing up for, here is the list of 2025 events. Events are exclusive for club members, and you will automatically receive event replays.COMING UP NEXT
Mar 18, 2025, 12:00 PM Eastern Time (1 hour)2025 Trends to WatchLet's explore what's in store for 2025! This year's trend presentation includes global consumer shifts that may impact our outreach approaches and political shifts that may challenge our funding and progress. There will be opportunities during the webinar to consider how emerging trends may impact your projects this year and worksheets to use afterward.
Apr 16, 2025, 11:00 AM Eastern Time (1 hour)The Art of Shaping Choice ArchitectureChoice architecture is a behavioral science tool that draws our audience's attention to sustainable choices and decisions. Building upon the "Becoming a B.S. Artist" series, this webinar helps you determine whether choice architecture is a good fit for your program and how to implement it effectively. During the webinar, you will have opportunities to practice organizing various contexts to influence sustainable choices.

May 15, 2025, 12:00 PM Eastern Time (1 hour) The Three Types of BehaviorsActions, Routines, and Habits - OH MY! In this webinar, we will break down the term "behaviors" into three distinct categories and identify how to tailor outreach programs for each category. You will have opportunities to practice identifying different behaviors during the webinar and worksheets to apply concepts to your project.

Jun 12, 2025, 01:00 PM Eastern Time (1 hour)The Art of Crafting ScarcityWhen items or experiences are scarce, people desire them more. This behavioral science tool can help create a burst of demand for our programs, products, and services. However, scarcity can also be implemented inappropriately, putting our causes and audiences at risk of unethical behavior. In this webinar, we will cover best practices for incorporating scarcity into our programs. You will have opportunities to apply scarcity designs to case study examples during the webinar and worksheets to use afterward.

September 2025, Date & Time TBAExploring Internal & External ForcesBased on the Force Field Analysis, we know there are forces that either propel audiences toward sustainable behaviors or work against them. However, it's not always clear why some forces are considered "internal" versus "external." We will use this webinar to explore the difference between internal and external forces for deterrents and motivators. You will have opportunities during the webinar to explore which forces may be impacting your target audience and worksheets to use afterward.
→ WEBINAR DATE & TIME TO BE ANNOUNCED
October 2025, Date & Time TBA
The Fine Art of Gamification & Feedback Loops
Most practitioners incorporate gamification through badges, point systems, and leaderboards. While these techniques are “game design elements” that can provide helpful feedback loops, they do not deliver enough motivation or engagement to constitute a complete gamification approach. In this webinar, we will explore when and where it makes sense to incorporate gamification and feedback loops into your program. You will have opportunities to apply both concepts to case study examples during the webinar and worksheets to use afterward.
→ WEBINAR DATE & TIME TO BE ANNOUNCED
November 2025, Date & Time TBATerms of Engagement
In this webinar, we will walk through a four-step process for engaging and activating audiences to take action: the invitation, the conversation, the ask, and the reward. This "big picture" approach to designing behavior change journeys can help spark new ideas for engaging audiences and overcome motivational plateaus the audience faces. You will have opportunities to brainstorm engagement tactics during the webinar and receive worksheets to use afterward.
→ WEBINAR DATE & TIME TO BE ANNOUNCED

December 2025, Date & Time TBA
Writing Motivating Messages
In this writing workshop, we will use behavior change strategies from real-world projects to develop headlines and calls to action, using one message frame at a time. This is a great opportunity to continue practicing the GET/TO/BY and message-writing activities from the Making Moves course.
→ WEBINAR DATE & TIME TO BE ANNOUNCED
PLUS, membership gives you access to watch replays of previous events! 🎬These are just a few of the previous events we've held.An Equity Lens on Behavioral Science for Conservation by Kate Crosman.Strategies to Address Wildlife Trade and Zoonotic Disease Risks by James Compton and Samuel Campbell of TRAFFIC.Our guest speakers share their experience incorporating a One Health approach to a challenging conservation topic and how it impacts everything from conducting research to designing messages.Bringing LAUGHTER, MOVEMENT, and PLAY into your work by Larissa Johnson.
Three interactive sessions about the power of laughter, movement, and play to spark creativity and lower our stress levels.
Trust, Identity & Power in Conservation Partnerships by Alia Dietsch, Dara Wald & Marc Stern.
This panel of social scientists explores three key ingredients for building equitable and resilient partnerships: Trust, Identity, and Power.
Amazing from Afar: Promoting Replacement Behavior to Discourage Sea Turtle Harassment Among Tourists by Katie Abrams.
Katie Abrams presents the work she's been doing to implement and study the impacts of the Amazing from Afar social marketing campaign that encourages wildlife-friendly viewing behaviors among tourists in Hawai'i. The "Decolonization" of Conservation is Deeper than You Think by Jazmin "Sunny" Murphy.
Sunny walks us through the history of exclusion and oppression in conservation efforts and recommends a five-step approach to begin dismantling the systems that marginalize Black and Indigenous conservationists.
Whew! That's a lot!
If this list got you excited, then join the club to get ALL of this
+ a whole lot more.